top of page

Joe deVera

Founder/ Managing Director

Tree of Hope Idaho Basketball

Joe de Vera founded Tree of Hope Idaho basketball (along with previous Co-Director, Candace Thornton, who is now an Assistant Coach at Utah Tech WBB) 9 years ago, with the objective of helping Idaho female basketball players gain more college exposure through the process of:  a) improving their skill development and basketball IQ while b) introducing them to college coaches through a system that involves scheduling the appropriate NCAA Certified events, social media campaigns and direct outreach to college coaches.


Through these efforts, Tree of Hope Idaho has helped over 80% of their alumni receive basketball college scholarships - almost 50 players received college scholarships since the program's inception.


In addition to being the Founder/ Managing Director of Tree of Hope Idaho and Idaho Elite Basketball, Coach Joe is a CEO Advisory Coach through Vistage ( and a Finance Specialist for real estate developers and builders.  He has been very active in the Boise/ Treasure Valley community as a volunteer for the following organizations: North Star Charter School (Chairman), Idaho Charter School Commission (Commissioner), United Way of Treasure Valley (Board Member), Arid Club (Vice-Chair), St. Lukes (Meridian Advisory Council Member), and Junior Achievement of Idaho (Board Chair).


Meet the Staff 

bottom of page